The Lead Generation Specialist will be responsible for executing follow-up on marketing campaigns, preform prospect calling, build prospect lists, launch e-mail marketing campaigns, create dire mail campaigns, and other initiatives to achieve measurable results and lead generation in support of the Direct Sales Team.
This position will work with the internal Marketing Team and the Direct Sales Team to execute campaigns to meet the needs of the business in the form of new appointments and leads back to Direct Sales. You will have the first point of contact for many prospects and will have the responsibility of maintaining Synoptek’s highest level of standards. The Lead Generation Specialist will focus on qualifying and generating new sales opportunities to support Synoptek’s Business Development Managers. The career path and opportunity for the Lead Generation Specialist Role is to promote into the mainstream sales organization as a Business Development Manager responsible for all aspects of the sales cycle.
Duties & Responsibilities:
Skills for Success: